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A Veranda home tour profiles Lauren Hudson’s compact Pimlico Road flat in London, where textiles cover walls, windows and bedroom furnishings. Hudson, founder of Wells Design, worked with designer Katrin Cargill and says she chose to make the small rental feel personal while editing its contents over time.
Design expert Lauren Hudson has covered much of her small rented flat on Pimlico Road in London with textiles, using patterned wall coverings, window treatments and upholstered furnishings to give the rooms a distinctive character. A new Veranda home tour describes the project, which Hudson developed with designer Katrin Cargill, and shows how the Wells Design founder approached the apartment’s compact size and irregular layout.
The flat has a living room, kitchen, bedroom and bathroom. Hudson told Veranda she found it after scrolling through Zillow and described renting it as an impulse decision. The report says she had first visited London about a decade earlier, when she was leading Wells Design, and was inspired by the city’s showrooms, artisans and antiques shops. She later expanded her business into Wells Companies and launched Design Destination London in 2024.
In the drawing room, the walls and windows are dressed in indigo handwoven Agra linen by Classic Cloth. A custom sofa uses Rose Cumming’s Clemenceau fabric, while antiques and other objects bring varied scales and periods into the small space. In the bedroom, Rose Cumming’s brown Macclesfield fabric appears on the walls, window shades, headboard and bed skirt. The tour also identifies locally sourced artwork and pieces including a Jamb side table and a Robert Kime lamp.
Hudson worked with Cargill on the interior and has continued to edit the rooms as she spends time there. According to Veranda, she visits London for a couple of weeks each quarter. The article presents the flat as both a personal base and a place connected to her work in design; it does not report a separate business announcement or a change to the apartment’s use.
Making a Small Flat Personal
The tour offers a concrete example of how a designer has adapted a small city apartment to her needs, rather than treating limited floor area as a reason to avoid pattern or substantial furnishings. Hudson’s choices show the balance she describes between large and small pieces, and between layering decoration and keeping the rooms edited.
For readers interested in interiors, the report also links the apartment’s look to Hudson’s professional ties to London’s design trade. She says the city’s craft and heritage are part of its appeal. The home’s textiles and locally sourced antiques reflect that interest, though the article is a design feature, not an independent evaluation of the cost, practicality or performance of the choices.
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Hudson’s London Design Ties
Hudson first came to London around a decade ago while at the helm of Wells Design. She told Veranda that the city’s showrooms, craftspeople and antiques shops inspired her to plan an English-inspired showroom in Houston. Her work later grew into Wells Companies, and in 2024 she launched Design Destination London, further establishing a professional connection to the city.
The flat’s design draws on that history. Hudson brought some belongings from the United States, while the location near London’s design district gave her access to local antiques shops and showrooms. Veranda credits Wells Design and Katrin Cargill with the interior design and styling. The source does not provide a floor area, rental price or full renovation timeline.
““I love a tiny little apartment.””
— Lauren Hudson, speaking to Veranda
Details the Tour Does Not Give
The published source does not state the flat’s exact size, rent, address beyond Pimlico Road or how long Hudson has rented it. It also does not give a project budget or specify whether any work required landlord approval. The report describes the appearance and selected furnishings, but does not provide measurements, a complete inventory or independent assessments of the apartment’s condition.
Hudson’s statements about the comfort and appeal of the rooms are her own views. The article does not establish how the design performs for a full-time resident: it says she is in London for a couple of weeks each quarter. No further plans for the flat or changes to the design are reported.
No Further Plans Reported
Veranda’s article documents the apartment as it appeared for the tour and reports that Hudson continues to edit the furnishings as she lives with the space. It does not announce a future renovation, sale or change in how the flat is used. Hudson’s stated schedule suggests she will continue to use it during regular visits to London, but the source gives no dates for a next project or update.
Key Questions
Who designed Lauren Hudson’s Pimlico flat?
The Veranda report credits Wells Design and Katrin Cargill with the interior design, and Cargill with styling.
What is distinctive about the apartment’s interior?
Textiles appear across walls, windows and furnishings. The drawing room uses indigo Classic Cloth linen, while the bedroom features brown Rose Cumming fabric on several surfaces.
How large is the flat?
The source describes it as small but does not give a floor area or room measurements. It lists a living room, kitchen, bedroom and bathroom.
How often does Hudson stay in London?
Veranda reports that Hudson spends a couple of weeks in London each quarter. It does not provide specific travel dates.
Source: veranda.com
