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Benjamin Moore has named Webster Green HC-130 its 2027 Color of the Year. The mid-tone green comes from the company’s Historical Colors collection and contrasts with 2026’s neutral Silhouette AF-655. The company says the selection reflects green’s staying power; it has not announced specific product or rollout details in the source report.
Benjamin Moore has named Webster Green HC-130 its 2027 Color of the Year. The company selected the mid-tone green from its Historical Colors collection. Its 2026 pick was Silhouette AF-655, which House Beautiful describes as an elevated neutral with deep charcoal undertones. Benjamin Moore’s 2027 Color of the Year is a mid-tone green.
The company describes Webster Green as a shade that combines jewel-tone depth with a softer, powdery quality, similar to the rich tones explored in deeper green paint colors. The color has olive and deep blue-gray undertones, according to House Beautiful’s report, and Benjamin Moore presents it as suitable for both interiors and exteriors. The company’s lookbook pairs it with Nelson Blue, Wild Aster and Townsend Harbor Brown to illustrate possible coordinating palettes, much like classic color pairings in home design.
Andrea Magno, Benjamin Moore’s vice president of brand, color and integrated marketing, said the company focused on the green color family when considering its 2027 selection. She said variations on green showed staying power across past, present and future color trends. The company characterizes Webster Green as balancing stability with optimism; those descriptions are the brand’s interpretation of the color, not measured findings about how people will use or respond to it.
Webster Green is part of Benjamin Moore’s Historical Colors collection, which the report says was originally launched in 1976. The collection draws on 18th- and 19th-century design trends that influenced North American architecture. The selection connects the company’s latest annual color announcement to an existing range, rather than introducing a shade created specifically for this designation.
A Green Shift From 2026’s Neutral
The announcement identifies the shade Benjamin Moore plans to feature in its 2027 color messaging. The selection may provide a reference for homeowners, designers and retailers considering color palettes. The designation does not indicate that the shade will suit every room, home or preference.
The selection differs from the previous year’s choice. Silhouette AF-655 was presented as a charcoal-leaning neutral, while Webster Green is a mid-tone green. Benjamin Moore cites the green family’s adaptability as a reason for the selection; this is the company’s stated rationale, not independent evidence of a broader market shift.
Annual color announcements allow paint brands to feature shades and suggest combinations. Benjamin Moore’s suggested pairings—Nelson Blue, Wild Aster and Townsend Harbor Brown—are examples of palettes shown with Webster Green. The available report does not quantify consumer demand or forecast sales.
Benjamin Moore Webster Green HC-130 paint
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From Historical Collection to Annual Pick
Webster Green was already included in Benjamin Moore’s Historical Colors range before being selected for 2027. According to House Beautiful, that collection began in 1976, the year of the U.S. bicentennial, and drew inspiration from 18th- and 19th-century design. The 2027 announcement therefore elevates an established shade within the brand’s catalog rather than introducing an entirely new color.
The selection follows Silhouette AF-655, Benjamin Moore’s 2026 Color of the Year. The source report also notes that other paint brands have announced green shades for their 2027 color selections, but it provides no names or comparative data. That limited reference does not establish how common green is across the wider industry or whether brands reached their choices independently.
“When we looked across the past, present, and future of color trends, variations on green consistently demonstrated remarkable staying power.”
— Andrea Magno, Benjamin Moore’s vice president of brand, color and integrated marketing
Details Beyond the Color Pick
The report identifies the selected color and its place in the company’s catalog, but does not specify the announcement date, whether Benjamin Moore will release new products or marketing materials tied to the choice, or when those might become available. It also does not provide sales forecasts, consumer research or evidence that the color will become more widely used.
Descriptions such as “timeless,” “optimistic” and “adaptable” come from Benjamin Moore’s own presentation of Webster Green. They are brand claims and design judgments, not objective measures. The report’s mention of green selections from other paint brands is not accompanied by details that would allow a direct comparison.
How Benjamin Moore Presents Webster Green
Benjamin Moore’s lookbook shows Webster Green alongside Nelson Blue, Wild Aster and Townsend Harbor Brown. The source material does not give a schedule for further campaign details or product announcements, so the next confirmed development is not specified.
Readers considering the color can view it in the intended setting and compare it with existing finishes and furnishings. Its appearance may vary with lighting and nearby materials. The cited report does not confirm future releases, demand or broader design-industry adoption.
Key Questions
What is Benjamin Moore’s 2027 Color of the Year?
Webster Green HC-130, a mid-tone green from the company’s Historical Colors collection.
How does Webster Green differ from the 2026 selection?
The 2026 pick, Silhouette AF-655, is described by House Beautiful as an elevated neutral with deep charcoal undertones. Webster Green is a more distinctly green shade with olive and blue-gray undertones.
Is Webster Green a new Benjamin Moore color?
No. The source report says it was already part of Benjamin Moore’s Historical Colors collection, which was launched in 1976.
What colors does Benjamin Moore show with Webster Green?
The company’s lookbook pairs it with Nelson Blue, Wild Aster and Townsend Harbor Brown. The report presents these as suggested combinations, not required pairings.
Has Benjamin Moore announced products or a release schedule tied to the selection?
The cited report does not provide a product-launch plan or schedule. It confirms the color selection and shows a lookbook palette, but further rollout details are not specified.
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