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Benjamin Moore has selected Webster Green, an archival shade with olive undertones, as its 2027 Color of the Year. The paint company also presented seven complementary colors, drawing on its historical collection while framing the palette as a grounded alternative to faster-moving trends.
Benjamin Moore has named Webster Green, an archival paint shade, its Color of the Year for 2027, adding a historic green with mature olive undertones to the annual trend forecast. The company also introduced a seven-color coordinating palette intended to complement the shade and connect traditional colors with contemporary interiors.
Webster Green comes from Benjamin Moore’s Historic Collection. The company’s color team settled on green as the broad direction, then reviewed its 140 years of archives and visited markets and trade shows to identify a particular shade. According to Andrea Magno, the company’s vice president of brand, color and integrated marketing, the selection process included greens across a range of light and dark values.
Magno said Webster Green stood out for its composed, stately character and its ability to hold its own in a room. The report describes the paint as having mature olive undertones, giving it a traditional look while leaving room for stronger, more expressive uses. Benjamin Moore has not presented the choice as a specific prediction about what all homeowners will choose; it is the company’s annual color selection.
The accompanying palette includes White Down OC-131, Nelson Blue CW-635, Shakespeare Tan 228, Antique Copper 1169, Wild Aster 1240, Durango 2137-30 and Townsend Harbor Brown HC-64. The report characterizes the shades as earthy and grounded. It does not provide paint prices, availability details, or technical information such as finishes and product lines.
A Green With Traditional Range
The announcement gives homeowners, designers and paint retailers a specific shade to consider for projects planned around 2027, while showing how a familiar color family can be presented in a new annual forecast. Benjamin Moore’s selection links archival color with present-day decorating, rather than introducing a newly developed hue.
The shade’s potential uses also widen its appeal beyond rooms traditionally associated with green. Magno suggested Webster Green for study millwork and for an entry, where a strong color can create a deliberate first impression. Those are examples from the company executive, not guidance that every home or design style will suit the same paint.
The coordinated palette offers a ready set of alternatives for people who want to use the featured green alongside neutrals, blue, tan, copper, purple and brown. Benjamin Moore says the colors reflect a desire for grounded surroundings at a time when many things are moving quickly. That is the company’s rationale for the collection, rather than an independently measured claim about consumer preferences.
Benjamin Moore Webster Green paint
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From Company Archives to Forecast
Benjamin Moore’s announcement draws on a long-running place for green in interior color trends. The source report points to earlier popularity for emerald shades during the Art Deco movement and more recent interest in softer sage greens. Its account presents Webster Green as part of that broader history, but does not supply sales figures or survey data comparing the different shades.
For this selection, the company’s team reviewed its archives and traveled to different markets and trade shows, according to the report. That process moved from a broad preference for green to a specific historic paint color. The company describes the result as a balance between timeless, organic qualities and a more confident presence in a room.
““It just felt like it had such a nice composure to it. That was one of the things that I kept coming back to was that it just felt stately. It felt composed. It felt like it could really hold its own.””
— Andrea Magno, Benjamin Moore vice president of brand, color and integrated marketing
Details Not Yet Provided
The source report does not specify when Benjamin Moore made the announcement, how the company measured the selection against consumer demand, or whether the paint will be sold in every market where the brand operates. It also does not identify launch dates, pricing, available finishes or any changes to the Historic Collection’s product range.
The color descriptions and proposed applications come from Benjamin Moore and its executive. The report provides no independent assessment of how Webster Green will perform in different lighting or alongside particular materials. Homeowners considering the shade would need to view samples in their own spaces before choosing a paint color.
What Homeowners Can Check
Benjamin Moore’s next practical step for shoppers is to provide product-specific information through its own retail and color resources, including details on availability, finishes and samples. Those details are not included in the source report, so consumers should check with the company or local retailers as they plan projects for 2027.
For now, the confirmed announcement is the color choice and its companion palette. Further information about rollout, product availability or how the company will use the selection in its marketing has not been reported.
Key Questions
What is Benjamin Moore’s 2027 Color of the Year?
Webster Green, an archival shade from the company’s Historic Collection, is Benjamin Moore’s 2027 Color of the Year.
What does Webster Green look like?
The source describes it as a green with mature olive undertones and a composed, stately quality. The report does not include a technical color specification or an independent evaluation of its appearance.
Which colors are in the coordinating palette?
The seven shades are White Down OC-131, Nelson Blue CW-635, Shakespeare Tan 228, Antique Copper 1169, Wild Aster 1240, Durango 2137-30 and Townsend Harbor Brown HC-64.
Where does Benjamin Moore suggest using Webster Green?
Andrea Magno suggested using it on millwork in a study or in an entry. These are examples from the company executive, not a prescribed use for the color.
When will Webster Green be available, and how much will it cost?
The source report does not provide a release date or price. Check Benjamin Moore or a local retailer for current availability and product details.
Source: rss
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