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Benjamin Moore has selected Webster Green as its 2027 Color of the Year, describing it as a balanced, earthy green that is deeper than sage and brighter than olive. The announcement includes a coordinating palette, though the company has not provided sales forecasts or other evidence that the shade will shape broader decorating choices.
Benjamin Moore has named Webster Green its 2027 Color of the Year, choosing an earthy, mid-depth green as an alternative to the neutral shades that have featured prominently in recent home-design coverage. The paint brand describes the color as approachable and adaptable, and has released a complementary palette to show how it can be used in interiors.
The company calls Webster Green a “quintessential green” and characterizes it as deeper than sage but brighter than olive. The selection frames the shade as a way to introduce color without choosing a highly saturated or unusually bold paint. The source report does not provide a paint code, technical color specifications, or information about availability and pricing.
Benjamin Moore’s selection is accompanied by a coordinating palette that leans toward earthy colors, including warm browns and golden beige. The palette is presented as a set of shades that work alongside Webster Green, rather than as a separate prediction supported by consumer research in the material provided.
Livingetc also asked stylist Iokasti Sotirakopoulou how she would use the color. She suggested pairing it with pale pink or baby blue for a lighter contrast, or adding lighter greens in textiles and upholstery. She also recommended brushed-gold details as a way to bring warmth to a room. Those are styling suggestions, not requirements from Benjamin Moore.
A Green Alternative to Neutral Rooms
The announcement gives homeowners and designers a high-profile reference point for considering green in place of familiar neutrals. Webster Green is positioned between muted sage and darker olive, which may make it easier to use across different kinds of rooms and palettes. That is the company’s design rationale; the source material does not establish how widely consumers will adopt the shade.
The color’s practical appeal may lie in its flexibility. In Benjamin Moore’s proposed palette, warm browns and golden beige reinforce an earthy look, while Sotirakopoulou’s pastel suggestions offer a softer, more playful direction. Readers can treat the selection as one brand’s forecast and design prompt, not a settled account of the year’s overall interior trends.
Benjamin Moore Webster Green paint
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Why Webster Green Was Selected
Benjamin Moore’s color team looked to green’s presence across earlier design periods, according to the Livingetc report. The article describes a range from earthy greens in the early 1900s to seafoam shades popular in the 1980s. The brand says that history informed its choice, presenting green as a color that has returned in different forms rather than belonging to a single short-lived trend.
Helen Shaw, a Benjamin Moore color expert, connected the selection to interest in timeless home colors. The announcement arrives as paint brands begin making annual color selections, though the source article does not lay out a complete list of other brands’ choices for 2027. Its comparison with neutral-focused design is editorial framing, not a measurement of paint sales or a formal industry survey.
“Webster Green reflects this appeal by pairing reassuring stability with optimistic energy.”
— Helen Shaw, Benjamin Moore color expert
What the Announcement Leaves Open
The source report does not specify when the announcement was made, provide technical paint details, or state when Webster Green will be available to buy. It also does not include independent consumer data, sales projections, or evidence that the shade will become a defining trend beyond Benjamin Moore’s own selection.
The brand’s language about timelessness and growing interest in color is an attributed assessment, not a measured finding in the report. It remains unclear how the color will compare with other paint companies’ 2027 selections once those announcements are made.
How the 2027 Palette Develops
Benjamin Moore’s announcement sets out Webster Green and its accompanying palette, while further annual color selections from paint and design brands may add to the picture of how companies are framing interiors for 2027. The source report does not give dates for those announcements or identify a next company to make a selection.
For shoppers, the next practical step is to check Benjamin Moore’s product information for availability, finish options and color specifications before choosing a paint. The brand’s palette and the stylist’s suggestions offer possible pairings, but the final result will depend on the room, lighting and other materials—details not covered by the announcement.
Key Questions
What is Benjamin Moore’s 2027 Color of the Year?
Webster Green is Benjamin Moore’s selection for 2027. The company describes it as an earthy, balanced green.
How does Webster Green compare with sage and olive?
The source report characterizes it as deeper than sage and brighter than olive. It does not include technical color measurements for either comparison.
What colors does Benjamin Moore suggest pairing with it?
The accompanying palette emphasizes warm browns and golden beige. Livingetc stylist Iokasti Sotirakopoulou also suggests pale pink, baby blue, lighter greens and brushed-gold accents.
Is Webster Green available to buy now?
The source report does not confirm availability, pricing or product details. Check Benjamin Moore’s current listings for purchasing information.
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