TL;DR
Get furniture and decor delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
Matic has launched the Serene, its first new robot vacuum model since its 2023 debut. It costs $1,695 and is rated at 52 decibels on maximum suction; existing Matic owners can request a hardware upgrade in early 2027, with the price based on what they originally paid.
Matic has launched the Serene, a new robot vacuum rated at 52 decibels at its highest suction level. The model is available now for $1,695, $200 more than the original Matic’s current $1,495 price, and the company says existing owners will be able to request a hardware upgrade in early 2027.
The Serene is Matic’s first new model since the company’s original robot vacuum debuted in 2023. According to Matic, its main change is a new hardware stack designed to reduce operating noise. The company says the cleaner can run at maximum suction at 52 decibels, compared with 55 decibels for the original model.
Matic cofounder and president Mehul Nariyawala told The Verge the Serene is intended for people “who are extremely noise sensitive.” He described it as “exactly the same Matic” apart from the hardware change. Nariyawala also said users mostly hear the brush roll on carpets and hard floors, though the reported noise level and the company’s description are product claims, not an independent test result.
The original Matic will remain on sale for $1,495. Existing owners can request a Serene hardware upgrade in early 2027, paying the difference between the Serene’s $1,695 price and the amount they originally paid for their Matic. The Verge reported that an owner who bought the original at its launch price of $1,095 could face a $600 upgrade charge.
Quieter Cleaning Without Lower Suction
The Serene’s selling point addresses a practical problem for people who run robot vacuums while they are home: noise can interrupt calls, work or other activities. Many robot vacuums offer a quieter mode, but those settings typically lower suction, which can reduce cleaning power. Matic says the Serene reaches its lower noise rating while running at maximum suction, rather than relying on a reduced-power setting.
The difference the company reports is three decibels compared with the original Matic. That could appeal to owners who find their current vacuum disruptive, but the announcement does not establish how noticeable the change will be in everyday use or across different rooms and floor types. At $1,695, buyers are paying a premium for a specific improvement rather than a broader redesign, according to the company’s description.
The upgrade offer gives current owners a way to keep their existing machine rather than buy a new one. But the amount varies with the owner’s purchase price, and early buyers may face a substantially higher upgrade cost than people who paid more recently. That makes the offer’s value different for each customer.
Products Worth Considering
Roborock Robot Vacuum and Mop with LiDAR Navigation and 10,000 Pa Suction
Shark Navigator Robot Vacuum with 30-Day Self-Empty Base, White (AV2110S)
Dyson Ball Animal 2 Plus Corded Vacuum
As an affiliate, we earn on qualifying purchases.
Matic’s First Model Since 2023
Matic’s original vacuum uses a design and navigation approach that differs from the disc-shaped, lidar-based robots common from brands including iRobot, Roborock and Dreame. It carries its dust bag and water tank onboard rather than relying on a large dock, according to The Verge’s report. The Serene retains the original model’s design and, in Nariyawala’s words, is otherwise the same product.
The original Matic launched with a company-stated noise level of 55 decibels at its highest setting. The Verge reports that many robot vacuums operate at roughly 55 to 60 decibels in quiet mode, generally with lower suction, and can reach around 70 decibels at high power. These figures provide a comparison, but the source material does not specify a standardized, independent test of the Serene against competing models.
Matic’s original vacuum has had several price increases since launch. The current $1,495 price is $400 higher than the $1,095 launch price cited in The Verge’s report. The Serene’s $1,695 price is therefore both a $200 increase over today’s original model and a larger gap for some early buyers considering an upgrade.
Real-World Noise Still Needs Testing
The 52-decibel figure comes from Matic, and the source report does not include independent measurements confirming it. It is not yet clear how the Serene’s noise compares with other vacuums when measured under the same conditions, or how much the three-decibel reduction will be perceptible in ordinary use.
The company has not provided further details here about the early 2027 upgrade process, including how owners will submit requests, how long installation will take or whether there will be any eligibility conditions. The final upgrade cost depends on each owner’s original purchase price; the cited $600 figure applies to a buyer who paid the reported $1,095 launch price.
The Verge’s reviewer said a full test and review of the Serene was still to come. Performance, cleaning results and day-to-day noise therefore remain to be evaluated independently.
Owners Await Upgrade Details
The Serene is available now for $1,695, while the original Matic remains on sale at $1,495. Existing owners will be able to request the hardware upgrade in early 2027, according to the report. Matic has not provided further scheduling or process details in the supplied material.
The next evidence point for prospective buyers is independent testing, including whether the Serene’s claimed noise level holds up at maximum suction on different floor surfaces and whether its cleaning performance matches the original. Until those results are available, the 52-decibel rating and the company’s description of quieter operation should be treated as Matic’s claims.
Key Questions
How much does the Matic Serene cost?
The Serene is available now for $1,695. The original Matic remains on sale for $1,495.
How quiet is the Serene?
Matic rates it at 52 decibels at maximum suction, three decibels below the original Matic’s company-stated 55-decibel rating. The supplied report does not include independent measurements.
Can current Matic owners upgrade?
Yes. Matic says existing owners can request a Serene hardware upgrade in early 2027. The reported charge is the difference between what the owner paid and the Serene’s $1,695 price.
What is different about the Serene?
Matic says the main change is a new hardware stack that lowers operating noise. Cofounder Mehul Nariyawala told The Verge that, aside from that change, it is “exactly the same Matic.”
Has the quieter performance been independently tested?
The supplied report does not include independent testing of the Serene. Its 52-decibel figure and description of its sound come from Matic; a full review was still pending.
Source: theverge.com
